There are many great ideas for good projects, but most founders are struggling to access funds to scale. Due to this development, venture capitalists (VCs) get pitched countless times a year. For a particular project to be selected and funded, the founders must understand the fundamentals of pitching investors. There are dos and don’ts to be followed, but most fund-seeking founders know very little about that.
While pitching investors might sound straightforward, there are some underlying technicalities most people fail to understand.
It would be good to mention that it’s now a common practice to couple the deck with a 5-7 min video pitch. The main point of the matter – to communicate the benefits of the business to the investors effectively. In the modern world, the variety of communication channels exist specifically for this purpose, but audio/video presentations have traditionally been considered the most persuasive.
by Christopher Fowler
