How to prepare for Industry 4.0

Here is a plan. Every points of them are so basic but learn to walk before the run.


1) Know your product and target audience. It seems Industry 4.0 is like Godfather but all of problems everyone should solve in his very own.


2) Explore the possibilities very in detail. Industry 4.0 is some kind of collaboration of intelligent technologies and make sure you know how to work with them.


3) Make plan also same way. Technology’s implementation is an instrument you must prepare to your own situation. People like patterns but with Industry 4.0 everyone need some time to form before to use it in a snap.


4) Check the processes are up-to-date. Industry 4.0 is about modern and upcoming technologies. Company, all its subjects and processes must be also modern, progressive and prospective.


5) Make sure the processes are effective. Say no to costs and downtime, empty and drawn-out tasks. Make revision and optimisation as parts of the monthly routine.


6) Be ready to catch a big wave. New technologies are quick to create a very big funnel and it’s hard to demand forecasted.

Is Roadshow still viable?

It’s time to get more creative about connecting with investors and pitching to VCs by using virtual pitches to showcase your startup; making the most of your pitch by presenting it to a larger crowd at one time; and taking part in accelerators that bridge the gap between your startup and funding sources.

Sounds nice? It was a year ago. The new strategy is to back to real life. It’s no secret that the time of isolation has passed. People are ready to return to a pre-COVID lifestyle. Live personalised conversation or group interaction are becoming obvious trends.

Note: Hard time didn’t change one thing

This health crisis has opened new opportunities for startups that are ready to take a leap of faith. First, they must identify ways to digitize their businesses. You want customers to engage with products even if there are restrictions on movement. Fortunately, this is specialty of investment agencies.


The first is to target companies taking advantage of emerging technologies to optimize redundant systems. Also, it is advisable to conserve cash by eliminating unnecessary processes and systems. The goal here is to promote sustainability because cash inflow from investors is not as guaranteed as before.


For what it is worth, that this period will help investors identify efficient entrepreneurs, which is a positive development.


There are opportunities, regardless of the prevailing market condition. Just as startups have begun to finetune their business strategies, we have also developed frameworks that will help us identify new ways to market our clients to investors. Importantly, we already have a robust network of investors that have come to trust our proficiency in the investment landscape. Hence, the health crisis does not stop us from taking on new projects, as long as the process and startup meet our high standards.


by Andrey Sergeenkov

Campaigns and travel-ban

One-on-one meetings and physical presentations were impossible some time and now still not meeting greeting as it was pre-COVID time. Though there are various other means to get this done, investors have always found physical assessment a better means to adjudge the credibility or commitment of Founders and CEOs.

However, for now, they have to make do with platforms like Zoom, even as startups are burdened with enabling more impressive fundraising campaigns and business cases. It is important to maintain strong visibility and partner with business accelerators with a link to a proven network of investors.


by Andrey Sergeenkov


Startups should not expect to rake in as much as their original fundraising goals. While this is a given, it is imperative to re-evaluate expectations at different rounds and set new caps based on today’s reality.

Hence, capitals that fall below this new metric is likely a ploy by investors to capitalize on the current economic state. Nonetheless, it is crucial to get multiple offers, which depends on the quality of your fundraising campaign, and then make informed decisions.

At this juncture, Founders ought to differentiate between high-quality money and high price. Investors that agree to your high fees might be the first to jump ship at the first sign of trouble.

In contrast, some investors might offer lower capital relative to what others are offering, but are experienced enough to understand the rudimentary of business cycles.


by Andrey Sergeenkov

First thing’s first

Founder looking to kick off or expand his/her business via various funding mechanisms shall be aware of is the secondary nature of capital to the success of their businesses.

Although funding guarantees a better working environment, enough money to pay high-quality talent, and a bogus market and mobilization budget, it, however, does not determine the longevity and sustainability of your company.

Instead, the first factor to consider is the efficacy of your startup, the quality of its products, and the viability of the business framework you have adopted. When all this is in place, it becomes easier to attract investors, raise the money you need for the next stage of development, and achieve new milestones.


by Andrey Sergeenkov

Recover trend of global IPO market

During the first two months of 2020, the global IPO market showed good performance in the wake of activity which was gaining strength in the last quarter of last year.

However, the sudden pandemic gave stock markets a painful hit, and, together with other macroeconomic factors, led to shocks on a level comparable to the 2008 global financial crisis.

Today, in conditions of extremely high volatility, plans for an IPO would seem rather utopian, both in terms of relevance and in terms of the estimated value of shares. However, many companies continue to prepare for deals, and the number of these companies is growing, so issuers will be ready to rush into battle as soon as the situation allows.


by Andrey Sergeenkov

Have a product?

Startups that are already executing ideas honed by current realities, and that have a product and possibly even initial revenue, can turn to well-known business angels, super-angels, or investor associations, as well as seed- and venture funds in search of financing.

Yes, their focus may have shifted towards full digitalization, but in the near term, they will continue to invest. Companies like this are encouraged to concentrate on their main product, which is in demand right now, and to stop spending money on experiments, instead redirecting it to scale up what is already successful.

Startups and fast-growing companies with substantial revenues still have the opportunity to raise investment rounds from venture funds or private equity funds.


by Andrey Sergeenkov

At the idea level

COVID-19 is the worst time to find an investor to implement new ideas. If you do not yet have a prototype, a tested hypotheses and some initial revenue, you’ll find yourself at the stage where it’s just individuals and novice business angels in the mix, and most of them will be having difficulty with their own current businesses. Therefore, they will be reluctant to invest. However, they could become partners in your new business, since their old ones will be comatose for a period of time. A large number of owners of offline companies will seek new ideas and niches that are more consistent with current realities. They will count on a larger share than an ordinary investor, as well as on greater involvement and participation in operations, which will make them more likely partners.


by Andrey Sergeenkov

What to expect

In different countries, firms have transferred employees to working from home. As a result, the number of users of corporate file hosting, instant messengers, and everything related with online-collaboration is growing fast. Online stores should be quite successful during the pandemic, especially those that sell digital products.

For example, Netflix shares have grown by 15% since the beginning of this year.


by Andrey Sergeenkov